Kate Geiger started her career in trend forecasting for major CPG players like P&G and Folgers while working at the Cincinnati agency LPK. She was responsible for turning trend forecasts, backcasts and competitive landscapes into actionable insights for the client. Leveraging her foundation in prospecting cultural drivers and trends, she then worked as an accessories designer for Target where she led the trend analysis, conceptualization and design of seasonal product across all three private label brands. In her most recent role,  she led the insight and strategy team in collecting, synthesizing and translating raw qualitative data into meaningful and actionable insights for industry leading clients like adidas, P&G and Johnson & Johnson. As part of the insights team, she did moderation, in homes, pop up retail experiences and design sprint moderation.

She is personally passionate about health and wellness through holistic nutrition, exercise and alternative medicine.

Skills:

INSIGHT:

Empathetic Listening, Consumer Journey Mapping, Persona Development, Trend Forecasting, Moderation

INNOVATION:

Design Thinking Methodology, Agile Design, Design Sprint Moderation, Prototype Development, Consumer Testing

DESIGN:

Consumer-led Innovation, Brand Concepts, Accessories & Apparel Design, Brand Development